Lifecycle Marketing

If you are questioning whether a certain email marketing strategy will work you don’t need the right answer, but you do need to test it.

Email marketing is unique from most other marketing channels because it allows you to establish and build upon an ongoing relationship.

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.

Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

Knowing how to utilize email marketing fully can help maximize your average customer lifetime value. Here are five essential starting points to incorporate.