Content & Social Media

TikTok could be your brand's ticket to connecting with Gen Z, touting high engagement and immersive content, it could be the next evolution in social media advertising.

Whether you’re a new freelancer or a seasoned writer looking for more clients, content creation is now more important than ever. Read on to learn how to get freelance clients by using a few tried-and-true marketing tactics.

An interview with Tyler Grove

Fallen into a rut of posting generic articles? These three formats will reignite your content marketing mix, winning leads and boosting organic traffic.

Five steps to building trust in influencer marketing: bridging the gap, budget flexibility, reusable content, labors of love, and effective execution.

Been hearing about content marketing and how people are winning with SEO? Don't know where to start? Read on for some helpful tips on getting your content machine in motion.

When it comes to SEO, even experts make mistakes. Below are seven critical SEO mistakes that you need to correct this 2020. Take a look!

Don't get caught unprepared with a short-sighted marketing strategy. Read on to find out if your company is suffering from a case of marketing myopia.

Gather round the fire with Hawke Media COO & Co-Founder Tony Delmercado for 12 of the best marketing tips to keep your brand on the nice list this holiday season!

Learn how some of the biggest brands successfully take advantage of Instagram Stories ads to tell a story and increase conversions.

Do you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q1 and beyond.

Creating an influencer strategy for Black Friday and Cyber Monday is easy and offers huge returns for your e-commerce business. Influencers can help you strategize.

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

Stock photos are a thing of the past. Here’s how original social content differs from stock images and how to enhance your social content through social images.

Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

In order to get noticed in an increasingly crowded Instagram space, top fashion influencers have to find ways to stand out from their competitors. Here are four influencers who fashion brands shouldn’t sleep on and are already grabbing our attention as we head into 2020.

The goal of influencer marketing is to capture a new or adjacent audience by appearing “naturally” within the influencer’s content, not to spam their page or wall with your specific creative. Let's break down some best practices for engaging an influencer to represent your brand, product, or event.

Facebook's $5 billion settlement isn't enough to protect privacy rights. The massive social platform is an uncontrollable beast with no signs of slowing down or staying safe.

In honor of World Emoji Day, we explore the evolution of emojis, how they have forever changed our communication styles and their ability to transcend identity. 

SEO, or Search Engine Optimization, helps your website gain visibility in search engine results. Read on to find out how SEO can help your business.

Instagram has made it possible for users to shop directly from their favorite influencers’ feeds. What does that mean for marketers, influencers and consumers?‍

With major digital platforms placing restrictions on advertising for CBD brands, learn why a blog is a critical component of your CBD marketing mix.

Here's how to complete an SEO competitive analysis to gain key insights into what your competitors are doing and how to outperform them.

Instagram stories are a critical part of any brand's social media strategy. Here's how you can take advantage of them.

Instagram's new Branded Content Ads allow influencers to give brands controlled access to boost their posts. Here's what it means for everyone involved.