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Hawke MediaShipping will be one of the biggest challenges retailers and fulfillment specialists face this holiday season. More on this and new trends in this week's Special Report.
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Hawke MediaTake a sneak peek inside of Gary Vaynerchuk's past and what made him who he is today with Hawke Media and Erik Huberman ahead of these titans of marketing meeting for episode 7 of HawkeTalk.
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Hawke MediaStreaming and AR are both making a push to become major players in the eCom market. More on this and the latest consumer and business trends in this week's Special Report.
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Hawke MediaDigital adoption has accelerated nearly 3 years since the onset of the pandemic while consumer flock to online shopping experiences. More on this and the latest consumer and business trends in this week's Special Report.
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Hawke MediaPrime Day, Halloween, Black Friday, Cyber Monday, Christmas, and New Years are all around the corner and it's time for brands to gear up to make sure they get a piece of the pie this holiday season. More on this and up-to-the-minute business and consumer trends in this week's Special Report.
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Hawke MediaThe 2020 holiday shopping season is shaping up to be dominated by online sales as consumers continue to be concerned about safety. More on this and the hottest business and consumer trends in this week's Special Report.
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Hawke MediaLabor Day is a precursor to the holiday season as shoppers flock to stores for sales in search of deals. Find out how this looked in 2020 plus more in this week's Special Report.
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Hawke MediaeCommerce Week LA is coming to you live (virtually) from September 28-October 2, 2020 with some Earth-Shatteringly innovative content from some of the biggest names in eCommerce.
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Hawke MediaLarge US Retail Corporations had their biggest quarterly profits in the last five years in Q2 2020 and online sales aren't slowing down anytime soon, especially heading into the holidays. More on this and the latest business & consumer trends in this week's Special Report.
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Hawke MediaUS Consumers are reporting saving more as the prospect of unemployment leaves many uncertain about their financial future. This and more consumer and business trends in this week's Special Report.
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Hawke Media2 out of 3 people say a company's COVID response will impact their future spending. More on this and other up-to-the-minute consumer and business trends in this week's Special Report.
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Hawke MediaTake a trip through the sales funnel re-imagined for pandemic-era retail. Businesses have been met with an extraordinary challenge, but existing technology and service options have the answer to keep them in business.
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Hawke MediaThe biggest, baddest, and most ambitious event this fall. Join us for this world class action packed week of entertainment and eCommerce enlightenment.
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Hawke MediaWho's spending money, where, and on what? See where shoppers are putting their dollars and where businesses are engaging with their audiences in this week's Special Report.
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Hawke MediaMillennials overwhelmingly support businesses that champion social just, while having adopted more online habits, haven't changed their behavior that significantly. Take a deep dive into these trends and more in this week's Special Report.
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Hawke MediaAmericans are becoming increasingly unsettled about their financial futures (except Baby Boomers) as eCommerce continues to push forward and more in this week's Special Report.
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Hawke MediaConsumer confidence has dropped 5.7 points from June to July as financial uncertainty and unemployment grow across the US. More on this and the latest consumer & business trends in this week's Special Report.
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Hawke MediaWith Holiday 2020 coming up fast, there are a number of new considerations for safely and successfully reaching your customers. Find out how businesses are leveraging new platforms and taking advantage of online shopping in this week's coronavirus report.
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Hawke MediaCOVID cases are continuing to break records, ad revenue is slipping on major platform, and shoppers or increasingly moving online. Data and insights on all of this and more in this week Coronavirus Report.
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Hawke MediaIt's good to be online! Take a look behind the hood at the numbers behind eCommerce's COVID-era dominance and more up-to-the-minute COVID-era trends and statistics.
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Hawke MediaThe coronavirus resurgence is causing trouble for US businesses as consumers and businesses alike face financial uncertainty in its wake, however, retail is gaining with a persistent recovery as spending continues to make strong gains.
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Hawke MediaReopening will continue to be turbulent for businesses, but for those entrepreneurs who can stick it out, there are eager customers and the potential to help spur on a rebounding economy.
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Hawke MediaDespite how different Pride Month this year may be from years past, brands are still crushing it. Here are five Pride campaigns that we’re loving in 2020.
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Hawke MediaMany states and economies are beginning to reopen and numbers for the month of May suggest that the US may be able to rebound from shutting down with a 17.7% increase in retail.
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Hawke MediaEconomies are reopening, businesses are clawing back, and people are stepping back out into the world as concerns mount over increases in coronavirus cases in a number of states.
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Hawke MediaIn light of recent events, we take a closer look at the impact coronavirus has had on the black black business community in addition to our continued weekly coverage on consumer insights and business trends.
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Hawke MediaWe move to amplify the voices of the men and women of color and their allies who cry out for relief, for change, and for justice. Here is our statement on recent events and events that have been going on for decades.
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Hawke MediaCoronavirus (COVID-19) is set to have a lasting effect on the way people think, act, and feel even after our return to normalcy. This impact on our collective consciousness is and will continue to shape new trends in how consumers interact with the world.
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Hawke MediaThe "New Essentials" category is beginning to pave the way for the at-home economy as shoppers are spending more time in and around their homes they're flocking to categories like video games to improve that experience. See how that's shaping new trends in eCommerce and the world at large.
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Hawke MediaWhat happens when you take innovative marketing minds, stick them in quarantine, and challenge them to a cook-off? See the results of the first-ever Hawke Media Quarantine Cook-Off here.
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Hawke MediaWith pushes to loosen restrictions on populations dealing with the impact of COVID-19, it's important for businesses that have the opportunity to be ready to return. Read on to see consumer and
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Hawke MediaWith Mother's Day approaching, consumers are eager to get back to some form of normalcy. While things won't be the same, there are some interesting trends emerging. Check them out!
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Hawke MediaWhether you’re a new freelancer or a seasoned writer looking for more clients, content creation is now more important than ever. Read on to learn how to get freelance clients by using a few tried-and-true marketing tactics.
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Hawke MediaThis week the United States surpassed 1 million confirmed cases of COVID-19. Even under these circumstances, consumers are still spending and businesses are still functioning, they've just changed how. Check out the most recent trends.
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Hawke MediaHow do you prepare for an event that you don't know is coming and will invariably reshape your business? Learn how as we take a deep dive into Daymond John's thoughts from Quarantine Conference.
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Hawke MediaStay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted. Find out what your state's doing to reopen in this week's edition!
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Hawke MediaDid you miss Quarantine Conference or want to go back and check out some of your favorite speakers? Click here for a full recap of the event and an ongoing knowledge base for coronavirus information.
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Hawke MediaStay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted, including the resources to through it.
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Hawke MediaCheck out these 7 essential tips for securing your business operations during the COVID-19 pandemic.
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Hawke MediaWe're hosting an all-day, completely live, and completely free remote conference on April 7. Appropriately-named Quarantine Conference, we bring some of the best and brightest in the business world and beyond to your computer screens. From growth tips to crisis management, hear it all from inside the comfort of your own homes.
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Hawke MediaWe let the dogs speak (or bark) for themselves.
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Hawke MediaMarketing and advertising during a crisis might seem counterintuitive, but it's the perfect time to get noticed and build brand equity. See how Hawke Media is perfectly positioned to help you accomplish your goals and make it out of a crisis like coronavirus on top.
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Hawke MediaThe "stay at home" economy has become a necessity in an age of quarantine and social distancing. Large online retailer like Amazon and 3rd party sellers are in prime position to gain on the 13% market share online sales had last year.
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Hawke MediaFind out how to make your business model pandemic-proof to fend of the economic downturn caused by Coronavirus. Set your business up for growth in a changing landscape.
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Hawke MediaCheck out Season 2, Episode 6 of "Live from the Nest" with Co-Founder & President, Octane AI, Ben Parr. Ben discusses the need to capture the customers attention at every touchpoint and how to accomplish that with automation. Listen in!
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Hawke MediaTake a look back at CannaNest, an evening that sought to foster community in the cannabis industry and set the tone for the future success and growth of the industry as a whole, hosted by Hawke Media.
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Hawke MediaLearn why and how brands are building relationships with consumers while cutting out the middleman for increased revenue and low overhead. Read on to see if direct to consumer (D2C, DTC) is for you.
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Hawke MediaSee how Hawke Media made it from 0-10,000 followers organically and authentically in 6 years. We're not stopping there!
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Hawke MediaValentine's Day is a time of year where brands shine. After all, that's what it was created for and in the spirit of the holiday, check out some of the best Valentine's Day campaigns we came across in 2020.
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Hawke MediaCheck out Season 2, Episode 5 of "Live from the Nest" with Cannabis Entrepreneur, David Peck. David discusses his path through media and how he eventually found his way to an industry he's passionate about.
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Hawke MediaCash flow management is an absolutely essential skill every entrepreneur or executive should know, whether you use it or not. Whether you're just learning or need a refresher, here are 5 essential tenets.
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Hawke MediaThe Super Bowl is an economic powerhouse that brings in consumers and brands the world over to get a piece of the action. Find out how the big [economic] picture looks for the big game.
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Hawke MediaCheck out Season 2, Episode 4 of "Live from the Nest" with Pilgrim Soul CEO & Founder, Shawn Gold. Shawn discusses his beginnings and foray into the cannabis industry
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Hawke MediaSee why CannaNest is THE cannabis industry event growth-minded cannabis entrepreneurs should attend this year. Hear from top brands and industry thought leaders along with great entertainment and networking opportunities.
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Hawke MediaSee what you missed at Hawke Media's latest happy hour, Hawke Basel. We featured local artists and brands with strong ties to their communities.
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Hawke MediaHawke celebrates 6 years with a look at our core values and how they impact the Hawke Fam and what they mean to us. Take a look!
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Hawke MediaOur Hawke Media Content Team loves to create AND consume top-notch content. Check it out as the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q1.
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Hawke MediaListen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Entrepreneur, Xavier Kochhar..
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Hawke MediaDon't get caught unprepared with a short-sighted marketing strategy. Read on to find out if your company is suffering from a case of marketing myopia.
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Hawke MediaCheck out a few of the great highlights from our incredible 2019 at Hawke Media!
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Hawke MediaListen to a series from our Founder and CEO Erik Huberman as he interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. In this episode Erik's guest is, Jeffrey Nicholson, Chief Media Officer, VaynerMedia.
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Hawke MediaCheck out Season 2, Episode 3 of "Live from the Nest" with SnackNation CMO & Co-Founder, Andy Mackensen. Andy discusses inbound marketing and lead nurturing best practices.
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Hawke MediaGather round the fire with Hawke Media COO & Co-Founder Tony Delmercado for 12 of the best marketing tips to keep your brand on the nice list this holiday season!
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Hawke MediaWe started a series where our Founder and CEO Erik Huberman interviews other marketing executives making waves in the marketing world on how they got their start, how they grew their businesses, and what advice they have for entrepreneurs just starting out. Here is an introduction to Erik's first guest, Justin Rezvani, Founder of theAmplify.
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Hawke MediaTake a look at how Hawke Media gives back to the community and celebrates the spirit of giving.
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Hawke MediaWe don’t want to say it’s easy, because it isn’t. We just make it look that way.
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Hawke MediaHistorically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2020 will be historic as habits have changed drastically favoring an online purchasing experience. Find out who the real winners of the weekend will be this year.
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Hawke MediaHere's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during November. If you haven’t yet, we recommend that you give these articles a look.
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Hawke MediaThis season, we’re very thankful for Hawke fam, including our clients and future clients, as they’re part of the fam too. On Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons why Hawkesgiving crushed it this week.
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Hawke MediaWe’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.
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Hawke MediaEven businesses who plan their holiday promotion strategy months in advance still make basic mistakes. To ensure your promos are set up for success, here is a list of UX best practices to help maximize the effectiveness of your holiday deals.
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Hawke MediaHere's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during October. If you haven’t yet, we recommend that you give these articles a look.
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Hawke MediaDo you still need a holiday content marketing plan? Hawke can help. Our content marketing experts put together an infographic that explains exactly how much of a difference developing a well-rounded content strategy can make in your overall marketing strategy, along with tips and tricks for Q1 and beyond.
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Hawke MediaHere are some of the key Facebook marketing takeaways from our webinar with Octane AI that your business can use to drive revenue and increase subscribers on Facebook Messenger, especially small to medium-sized e-commerce businesses that are revenue-focused in Q4.
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Hawke MediaHere's a first look at our top 19 photos from Hawkefest '19, our annual anti-conference that took place last Thursday, Oct. 3. at the Houdini Estate in Hollywood Hills.
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Hawke MediaHere's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during September. Since much of our advice includes holiday marketing planning, if you haven’t yet we recommend that you give these articles a look.
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Hawke MediaOur Hawke Media Content Team loves to create AND consume top-notch content. Here, the team breaks down some of their favorite marketing campaigns from this summer and provides tips that you can utilize for your brand—heading into an important Q4.
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Hawke MediaThere’s a reason that we’ve been named one of the best e-commerce conferences to attend this year. We pride ourselves on being on the front lines of the anti-conference movement, as we brand Hawkefest as our annual anti-conference. As we’re just over one week away from Hawkefest, we want to hear from YOU and what you think of e-commerce conferences.
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Hawke MediaSeason 2, Episode 2 of "Live from the Nest" with Hawke Media VP of Strategy, Mike Banuelos. Mike discusses holiday marketing best practices, shifting ad spend priorities to hit seasonal goals, predicting consumer purchase habits, and much more!
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Hawke MediaWhy would Hawke Media put up a Christmas tree for a Hawke-Google tag team event in August? We wanted to get people talking, and more specifically talking about developing a marketing plan for the holiday season, because, in the marketing world, August is almost a little too late.
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Hawke MediaSeason 2, Episode 1 of "Live From The Nest" with Hawke Media Head of Media Buying, Daniel Chen. Daniel discusses the power of social advertising, the future of digital marketing, and best practices to help your business see eCommerce results!
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Hawke MediaAt Hawkefest 2019, you can adopt a your very own puppy from Found Animals, a nonprofit dedicated to finding loving homes for vulnerable pets.
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Hawke MediaCannabis marketing strategies can be a waste without the right guidance. These 3 best strategies can grow your brand and elevate your cannabis success.
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Hawke MediaHawkefest has partnered with the Orphaned Starfish Foundation to bring education and job training to vulnerable children all over the world.
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Hawke MediaHawkefest is an eCommerce anti-conference unlike anything you've gone to in the past. Break from tradition and take your eCommerce game to the next level with a touch of magic.
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Hawke MediaThe NFL season is kicking off soon, so take advantage of these seasonal marketing strategies to make an impact and gain new audiences before your competitors.
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Hawke MediaThe Cannabis industry is on fire, and cannabis marketers need to learn the best strategies to stay competitive. Blazing Trails at SXSW 2020 is the place to hit the ground running.
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Hawke MediaHawkefest is the anti-conference of 2019. Network in Los Angeles with entrepreneurs, venture capitalists, and like-minded professionals across multiple industries.
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Hawke MediaMany brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.
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Hawke MediaYou won't want to miss these 9 amazing ecommerce conferences in 2020. Around the country, you can develop your marketing skills and stay educated.
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Hawke MediaPart of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!
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Hawke MediaThe first in our 12 Days of Marketing content series, here are 12 digital marketing trends to pay attention to in 2020 to ensure marketing success!
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Hawke MediaYour email list is critical to the success of your email marketing campaigns. But how do you continue to expand your subscriber list? Use these 5 tips.
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Hawke MediaBeen hearing about content marketing and how people are winning with SEO? Don't know where to start? Read on for some helpful tips on getting your content machine in motion.
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Hawke MediaPaid social media is some of the most effective outreach marketing that a brand can do to interact with followers and spread out their reach.
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Hawke MediaThink social media doesn't impact search engine optimization? Think again! It may be indirect, but there is an effect on your search rankings.
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Hawke MediaJay Zhang discuss his experience as a marketer in the healthcare space, and how B2B digital marketing can translate to the B2C Market.
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Hawke MediaThere’s a misconception that folks can easily create a viral video. You can’t control virality, but you can give yourself the best chance at it.
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Hawke MediaToday, JuE is the President of Elizabeth Arden. Here’s how she helped resurrect a brand that was considered by most to be well past its prime.
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Hawke Media2.71 billion people own smartphones in 2019 and Google prioritizes mobile-friendly sites, which means it's essential that e-commerce companies optimize for mobile. Find out how, here!
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