Marketing Strategy

Shipping will be one of the biggest challenges retailers and fulfillment specialists face this holiday season. More on this and new trends in this week's Special Report.

Streaming and AR are both making a push to become major players in the eCom market. More on this and the latest consumer and business trends in this week's Special Report.

Striking a balance between short-term wins and long-term strategy is tricky business when it comes to building out an effective marketing strategy. Follow along for a quick primer on where to focus your planning.

Digital adoption has accelerated nearly 3 years since the onset of the pandemic while consumer flock to online shopping experiences. More on this and the latest consumer and business trends in this week's Special Report.

Can your business check off all of these boxes? Chances are you're falling short in one of these areas, which means it's time to start looking for a marketing firm to close those gaps.

With food & beverage sales expected to draw 15-20% of their global sales from online purchasing by 2025, what can your brand do to get ahead of the curve? Follow these four tips!

Prime Day, Halloween, Black Friday, Cyber Monday, Christmas, and New Years are all around the corner and it's time for brands to gear up to make sure they get a piece of the pie this holiday season. More on this and up-to-the-minute business and consumer trends in this week's Special Report.

The 2020 holiday shopping season is shaping up to be dominated by online sales as consumers continue to be concerned about safety. More on this and the hottest business and consumer trends in this week's Special Report.

Labor Day is a precursor to the holiday season as shoppers flock to stores for sales in search of deals. Find out how this looked in 2020 plus more in this week's Special Report.

Large US Retail Corporations had their biggest quarterly profits in the last five years in Q2 2020 and online sales aren't slowing down anytime soon, especially heading into the holidays. More on this and the latest business & consumer trends in this week's Special Report.

US Consumers are reporting saving more as the prospect of unemployment leaves many uncertain about their financial future. This and more consumer and business trends in this week's Special Report.

Hiring a marketing agency is a major decision for your business, but hiring the right agency is the best decision for your brand. What's your excuse? Read on and we can clear it up for you.

2 out of 3 people say a company's COVID response will impact their future spending. More on this and other up-to-the-minute consumer and business trends in this week's Special Report.

Take a trip through the sales funnel re-imagined for pandemic-era retail. Businesses have been met with an extraordinary challenge, but existing technology and service options have the answer to keep them in business.

Who's spending money, where, and on what? See where shoppers are putting their dollars and where businesses are engaging with their audiences in this week's Special Report.

Millennials overwhelmingly support businesses that champion social just, while having adopted more online habits, haven't changed their behavior that significantly. Take a deep dive into these trends and more in this week's Special Report.

Americans are becoming increasingly unsettled about their financial futures (except Baby Boomers) as eCommerce continues to push forward and more in this week's Special Report.

Consumer confidence has dropped 5.7 points from June to July as financial uncertainty and unemployment grow across the US. More on this and the latest consumer & business trends in this week's Special Report.

Historically people turn out in droves to snag Thanksgiving Weekend deals to head off their holiday season spending. 2020 will be historic as habits have changed drastically favoring an online purchasing experience. Find out who the real winners of the weekend will be this year.

With Holiday 2020 coming up fast, there are a number of new considerations for safely and successfully reaching your customers. Find out how businesses are leveraging new platforms and taking advantage of online shopping in this week's coronavirus report.

COVID cases are continuing to break records, ad revenue is slipping on major platform, and shoppers or increasingly moving online. Data and insights on all of this and more in this week Coronavirus Report.

It's good to be online! Take a look behind the hood at the numbers behind eCommerce's COVID-era dominance and more up-to-the-minute COVID-era trends and statistics.

The coronavirus resurgence is causing trouble for US businesses as consumers and businesses alike face financial uncertainty in its wake, however, retail is gaining with a persistent recovery as spending continues to make strong gains.

Reopening will continue to be turbulent for businesses, but for those entrepreneurs who can stick it out, there are eager customers and the potential to help spur on a rebounding economy.

Despite how different Pride Month this year may be from years past, brands are still crushing it. Here are five Pride campaigns that we’re loving in 2020.