Marketing Strategy

Many states and economies are beginning to reopen and numbers for the month of May suggest that the US may be able to rebound from shutting down with a 17.7% increase in retail.

Economies are reopening, businesses are clawing back, and people are stepping back out into the world as concerns mount over increases in coronavirus cases in a number of states.

In light of recent events, we take a closer look at the impact coronavirus has had on the black black business community in addition to our continued weekly coverage on consumer insights and business trends.

Coronavirus (COVID-19) is set to have a lasting effect on the way people think, act, and feel even after our return to normalcy. This impact on our collective consciousness is and will continue to shape new trends in how consumers interact with the world.

The "New Essentials" category is beginning to pave the way for the at-home economy as shoppers are spending more time in and around their homes they're flocking to categories like video games to improve that experience. See how that's shaping new trends in eCommerce and the world at large.

How do you continue to facilitate partnerships during COVID-Era limits on interaction? Hawke Media's Partnerships team offers some helpful tips on how to facilitate and maintain business connections during the pandemic.

With pushes to loosen restrictions on populations dealing with the impact of COVID-19, it's important for businesses that have the opportunity to be ready to return. Read on to see consumer and

With Mother's Day approaching, consumers are eager to get back to some form of normalcy. While things won't be the same, there are some interesting trends emerging. Check them out!

How do you prepare for an event that you don't know is coming and will invariably reshape your business? Learn how as we take a deep dive into Daymond John's thoughts from Quarantine Conference.

This week the United States surpassed 1 million confirmed cases of COVID-19. Even under these circumstances, consumers are still spending and businesses are still functioning, they've just changed how. Check out the most recent trends.

Are you getting in your own way of making conversions? Learn to audit your checkout process and identify the problem areas in your checkout process.

Stay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted. Find out what your state's doing to reopen in this week's edition!

Stay up-to-date on all you need to know about the effect of coronavirus (COVID-19) on businesses and how your business might be impacted, including the resources to through it.

Marketing and advertising during a crisis might seem counterintuitive, but it's the perfect time to get noticed and build brand equity. See how Hawke Media is perfectly positioned to help you accomplish your goals and make it out of a crisis like coronavirus on top.

The "stay at home" economy has become a necessity in an age of quarantine and social distancing. Large online retailer like Amazon and 3rd party sellers are in prime position to gain on the 13% market share online sales had last year.

Find out how to make your business model pandemic-proof to fend of the economic downturn caused by Coronavirus. Set your business up for growth in a changing landscape.

What does your business need to continue toward a path of growth? There are an endless number of platitudes out there with "helpful" advice, but here are 3 ways to do it that are tested and true.

It’s critical for fashion brands to communicate what makes them unique in order to grow. These are the keys to a successful digital marketing strategy.

Here are some incredible tips to help your business score free press and get your name out there. Take a look and learn some tried and true methods for getting news platforms interested.

Learn why and how brands are building relationships with consumers while cutting out the middleman for increased revenue and low overhead. Read on to see if direct to consumer (D2C, DTC) is for you.

Part of any successful ecommerce strategy is picking the best platforms to operate the various channels in the most efficient way. Check out our faves!

Cash flow management is an absolutely essential skill every entrepreneur or executive should know, whether you use it or not. Whether you're just learning or need a refresher, here are 5 essential tenets.

Many brands bring marketing in-house because they think they're "supposed to." But losing access to agency resources and experience can prove detrimental.

The Super Bowl is an economic powerhouse that brings in consumers and brands the world over to get a piece of the action. Find out how the big [economic] picture looks for the big game.

BTS has taken K-POP and the world by storm, but what does that have to do with your business? Read on for some lessons on how the boy band can help your brand!