Paid Media

Take a deep dive into the minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to an SEM wunderkind about monetizing the massive following of Barstool Sports to skyrocket eCommerce revenue.

Go into the Minds of "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to a Facebook marketing expert about using audience data to optimize your conversion efficiency and learn more about your customers.

Learn from the "Marketing Masters," Hawke Media's series that gives you unparalleled insight into the world of a results-driven marketing strategy. This week we talk to an Amazon marketing expert about developing revenue streams on one of the most ubiquitous eCommerce retail platforms.

So you have a digital marketing campaign - you've found some digital media buys that are working. Now it's time to focus on the importance of testing. Learn how, here!

Between pumping out new creatives weekly, finding and testing new audiences, and keeping a close eye on how everything is performing, scaling Facebook ads can be tough. If you use Facebook automation, it will automate ad performance and alleviate some of your ad scaling stress.

Selling on Amazon presents both risk and reward. Here's how to tip the scales in your favor with a comprehensive Amazon marketing strategy.

Not sure what metrics to watch during your Facebook advertising campaign? Here's a quick guide to the KPIs that matter the most.

Facebook carousel ads are an effective way to tell a story or display multiple products, features or steps in a process. Check out these tips on how to create them and when to use them.

Though the cost of digital advertising is rising, it's only too expensive if brands aren't focused on expanding their audience with awareness campaigns.

Marketers need to use video ads to capture users' attention on Facebook and Instagram. Here's what to keep in mind when building your campaigns.

With YouTube advertising on the rise, these tools and tips will help you produce great video ads and get the most out of your campaigns.

Check out how Google's new mobile SERP layout provides opportunities for SEO and SEM managers to better position their listings and increase click-through.

Facebook advertising may seem straightforward - don't be fooled. Before you fire up your ad campaigns, here are five misconceptions you should be aware of.

One of our Facebook Advertising specialists breaks down the key things to keep in mind when determining which audiences to retarget and how much to spend.

Our resident SEM expert breaks down the truth behind five dangerous assumptions that even seasoned specialists make far too often.

AdWords is more than just search ads. Check out some of our favorite AdWords campaign types, and how to use them most effectively.

For our third installment in our 12 Days of Marketing series, here are 10 tips for creating an efficient and effective Facebook marketing strategy.

Google's AdWord Auction is where media buyers purchase keywords in order to get their ads to appear on Google searches. But more goes into winning the bid than just money. Learn what you need to know to be successful in Google's Ad Auction and all that goes into creating a great ad.

Most advertisers are shifting their focus and budgets to Instagram sponsored ads. Why? The secret is simple: Instagram is easy.

Leveraging influencers with affiliate marketing can add additional revenue, conversions, and customers. Here's how to make the most of them.

You've probably got Instagram and Facebook ads down, but what about Pinterest and Promoted Pins? If not, here's how to get started.

Before doing paid acquisition marketing, it's important to ask yourself: Which social media platform(s) is best for my brand?

It's true—social media and search engine marketing can work hand-in-hand to reap some mutual benefits. Here's how they work together.

We all know guerrilla marketing can include stickers and street art, but what about paid search? Don't think so? Think again!

There are a lot of benefits to placing ads on the mobile newsfeed and Facebook’s Audience Network only.