Evergreen content and seasonal or topical content are the two key pieces of any content marketing strategy, but what do those terms mean and what place do they serve in your overall content strategy? Here, we break it down for you and give you the what, when, and why of evergreen and seasonal content.

As a brand, what can you do to get your product or service emails to stand out amongst a sea of holiday-themed emails flooding consumers’ inboxes? The answer to the clicks is in thinking like a consumer and a marketer at the same time. Here are four tips to increase email open rate this holiday season.

SEO tips for the holidays can help you use valuable keywords to drive your small business' success. Here are some SEO best practices to keep in mind.

Between pumping out new creatives weekly, finding and testing new audiences, and keeping a close eye on how everything is performing, scaling Facebook ads can be tough. If you use Facebook automation, it will automate ad performance and alleviate some of your ad scaling stress.

A Hawke Media recruiter gives you a call and—yes—they’re interested in hiring you! There’s only one problem: you’re not exactly sure what to say in a phone interview with us and you’re looking for some insight. We’ve got you covered with three phone interview etiquette tips recommended for all Hawke interviewees looking to have successful interviews and be passed onto the appropriate hiring managers.

This season, we’re very thankful for Hawke fam, including our clients and future clients, as they’re part of the fam too. On Tuesday, we wined, dined, and shared in some harvest festival activities at the Nest. Check out four reasons why Hawkesgiving crushed it this week.

We’ve broken down some of our best holiday marketing advice by service and focused it around the Q4 holidays. Check out these service-specific tips to help you crank your holiday marketing efforts up a notch.

Even businesses who plan their holiday promotion strategy months in advance still make basic mistakes. To ensure your promos are set up for success, here is a list of UX best practices to help maximize the effectiveness of your holiday deals.

Learn about the risks your company faces evolve as your growth accelerates, what insurance policies you should consider, and what basic practices you should implement as it does.

Here's an opportunity to soak in all of the insightful tips and tricks, as well as key takeaways, that a variety of experts on our team have shared during October. If you haven’t yet, we recommend that you give these articles a look.

Learn the three reasons why revenue shares with marketing agencies are not as mutually beneficial as they seem on the surface.

We break down four marketing techniques to learn from Kanye West's Sunday Service at Coachella that you might use in your next campaign.

Calling all new grads! We’re very excited to announce the launch of our new grad program: the Associate Digital Marketer program. Learn more about all of the benefits and why you should consider submitting an application.

CBD marketing poses a slew of unique challenges. These are the six biggest takeaways we've developed from attending the Cannabis Summit and working with some of the world's biggest CBD brands.

A successful marketing strategy is all about preparation. Here are the crucial steps to take before launching digital ads.