GrubHub's webpages contain search engine optimized (SEO) URLs with relevant keywords for existing restaurant locations not in business with the platform.

Programmatic advertising generally refers to the process of real-time bidding on advertisements using behavioral and intent segmentation.

Tracing the evolution of marketing alongside the growth of social media is the job of a brand so to help consumers discover a better version of themselves

This culture has built over the years, in the start up and tech world, that a fundraising means a company has become successful -- this is not the case.

Successful blogs build an audience by posting interesting content and have the option to advertise utilizing the affiliate space.

If you are questioning whether a certain email marketing strategy will work you don’t need the right answer, but you do need to test it.

On-boarding and growth process for your affiliate program: must start with strong guidelines laid out, work with onboard publishers you trust, and upkeep your relationships .

Make sure you are putting in the work to build an actual brand and identity if you want to build anything more than a house of cards the moment you stop doing Search Engine Marketing.

Engage shoppers right when they arrive on your site. The more impressions that your pop up gets, the more opportunity for a website conversion.

A visitor comes to your website: you must to engage them in order to drive a conversion. You need effective tactics and knowledge on how to engage your visitor.

Email marketing is unique from most other marketing channels because it allows you to establish and build upon an ongoing relationship.

Facebook video ads give us a chance to connect with our customers on a deeper level than a generic call-to-action ad and build real brand loyalty.

The formula I’ve learned to love when it comes to a win-back campaign is: the right message + careful timing = a successful win-back campaign.

When it comes to responsive vs. attractive email designs, the days where graphically appealing images were all it took to make an email work are over.