Mobile users are on the rise and email mobile optimization is becoming a common issue for marketers. Keep these things in mind to succeed.

Knowing how to utilize email marketing fully can help maximize your average customer lifetime value. Here are five essential starting points to incorporate.

How you structure your media planning and media buying, no matter how strong your creative, can make or break your digital media campaign.

These questions will give you a solid foundation to really have a handle of what you are getting into when starting your e-commerce business.

There are tons of ways to market a product on the web. Here is a brief overview of the nine of the top digital marketing channels used.

"It's not what you know, it's who you know." But how do you get to know those people? Here are my five networking tips to building a great network.

The buying habits of men and women are DRASTICALLY different. Your entire e-commerce strategy has to change to attract one or the other.

Many e-commerce sites are completely missing one or more of these key metrics—the most important data points about your business.